Your Presence Speaks Before You Do – Online and Offline
In business, we often place so much emphasis on the words we say that we overlook something equally – if not more – important: how we show up. The reality is that people decide who you are before you even speak. Your presence, both online and offline, tells a story. What are you saying?
Before you introduce yourself in a meeting, step onto a stage, or hit ‘post’ on LinkedIn, your presence has already made an impression. Consider these questions:
- How do you enter a room? Do you exude confidence or hesitation?
- How do you engage online? Is your message clear and intentional, or does it create confusion?
What does your style, body language, and online presence communicate? Are you aligned with the image of the leader you want to be?
Why Presence Matters More Than Ever
In today’s fast-paced, digital-first world, people make snap judgments about your credibility and authority based on what they see before you even speak. Studies have shown that first impressions are formed within seconds and are difficult to change. That’s why being intentional about how you present yourself is crucial for success in any industry.
Think about some of the most respected leaders in your field. What do they have in common? Likely, they have a commanding presence that draws people in and establishes trust instantly. They are consistent in how they show up - both online and offline - and that consistency fosters credibility.
Three Key Areas to Elevate Your Presence in Business
1. In Person: Command the Room
Your physical presence sets the tone. Walking into a room with purpose, maintaining strong eye contact, and owning your space are powerful indicators of confidence. But beyond body language, your energy matters, too. People can sense authenticity—so show up prepared, engaged, and present.
Practical Steps
- Walk into a room with good posture, shoulders back, and head held high.
- Make eye contact with people when you speak and listen actively.
- Use open body language - crossing arms or looking away can create barriers.
- Be mindful of your tone of voice; a strong yet warm tone makes an impact.
- Speak clearly and concisely; don’t rush your words.
2. Online: Be Intentional with Your Digital Presence
- Ensure your LinkedIn profile is up to date with a professional photo and compelling summary.
- Craft clear, engaging content that aligns with your expertise.
- Be intentional in your interactions - commenting on posts and sharing insights helps position you as a thought leader.
- Maintain consistency in your messaging, visuals, and tone across platforms.
- Optimize your online profiles for visibility and credibility.
3. Style & Energy: Show Up Like a Leader
Your personal style and energy significantly contribute to how others perceive you. The way you dress, how you carry yourself, and even your mindset all send signals to those around you. Your goal should be to align your outward appearance with your internal confidence and expertise.
Think about the impression you want to leave behind. Does your wardrobe reflect your brand and level of professionalism? Are you bringing positive energy into interactions? Confidence isn’t just about what you wear—it’s about how you make others feel in your presence.
Practical Steps
- Dress appropriately for your industry and personal brand. Invest in well-fitted, quality pieces that align with your message.
- Choose colours and styles that make you feel empowered and confident.
- Pay attention to grooming and small details—polished shoes, neat hair, and subtle accessories can elevate your presence.
- Cultivate an energetic, engaging presence—enthusiasm is contagious.
- Be mindful of your emotional state; confidence comes from within.
The Role of Authenticity in Presence
While confidence and strategy are key, authenticity is what truly makes an impact. People connect with realness, not perfection. The best leaders don’t just exude presence – they make others feel valued, heard, and inspired.
Being authentic doesn’t mean being unfiltered or unprofessional—it means showing up consistently as your best self. Lean into your strengths, own your journey, and allow your natural charisma to shine through. When you’re comfortable in your own skin, it resonates with others.
The Bottom Line
Presence isn’t just about being seen - it’s about being remembered for the right reasons. Whether you're walking into a boardroom, crafting your next LinkedIn post, or speaking on a stage, your presence shapes your reputation.
Ask yourself: What story is my presence telling? If it’s not aligned with your goals, make small shifts today to ensure you’re showing up as the leader you aspire to be.
What’s one area you’re working on when it comes to your presence? Let me know in the comments below!
What Now?
Start today – own your presence, refine your brand, and step into the leader you’re meant to be.
Get in touch with me to learn more about creating your own powerful presence.
