About Me
"I've built the business. Led at the highest level. Now I help you do the same"
About Me
I've built the business. Led at the highest level. Now I help you do the same.
A lifelong entrepreneur, innovator, and investor in people, I’ve built a career on unlocking potential and helping individuals step into their best selves.
Originally from Anglesey, North Wales, I now split my time between Dubai and London, working with clients worldwide. At 23, I founded Style Doctors, now a globally recognized brand in the UK, USA, and UAE. As CEO, I’ve led a team of 50+ while personally working with over 12,000 individuals – helping them refine their personal brand, elevate their confidence, and reach new heights.
My clients include royalty, Nobel Prize winners, executives, media personalities, and elite athletes. With two decades of experience across industries, I understand what drives success and how to help people achieve it.
Beyond business, I’ve helped pioneer the personal brand and transformation space, leading global partnerships and reshaping how individuals present themselves to the world. With TV and media appearances – including hosting a Style Doctors show and features on ITV, BBC, Channel 4, Sky, and Five – I bring expertise, presence, and impact in every setting.
I work with a select few. If you're ready to be one of them - apply to work with me.
MISSION
'I help leaders, founders and high performers show up at the level they're capable of.'
MY APPROACH
ICF ACC Accredited. Henley Business School Executive Coaching. But honestly - the real qualification is 20 years of building, leading and showing up at the highest level myself.
I don’t coach from a textbook. I coach from experience. I’ve founded and scaled businesses across three continents, worked with royals, global humanitarian figures and senior leaders – and I know what it actually takes to perform under pressure, own a room and lead with authority.
My approach works from the inside out. Mindset, presence and performance are inseparable – so that’s exactly how I work. No generic frameworks. No fluffy affirmations. Just real, focused work that creates lasting change.
I work with a select few. And when we work together, you feel it.
PODCAST
I host Coaching Conversations, a podcast where I share inspiring stories, powerful strategies, and insights from industry leaders and extraordinary individuals. Whether you’re striving for personal or professional growth, my goal is to provide practical, empowering content to help you succeed.
