About Me
I'm Elin Mai - a Transformation, Performance & Confidence Coach and CEO
About Me
I don’t just help people grow - I empower them to thrive.
A lifelong entrepreneur, innovator, and investor in people, I’ve built a career on unlocking potential and helping individuals step into their best selves.
Originally from Anglesey, North Wales, I now split my time between Dubai and London, working with clients worldwide. At 23, I founded Style Doctors, now a globally recognized brand in the UK, USA, and UAE. As CEO, I’ve led a team of 50+ while personally working with over 8,000 individuals—helping them refine their personal brand, elevate their confidence, and reach new heights.
My clients include royalty, Nobel Prize winners, executives, media personalities, and elite athletes. With two decades of experience across industries, I understand what drives success and how to help people achieve it.
Beyond business, I’ve helped pioneer the personal brand and transformation space, leading global partnerships and reshaping how individuals present themselves to the world. With TV and media appearances—including hosting a Style Doctors show and features on ITV, BBC, Channel 4, Sky, and Five—I bring expertise, presence, and impact in every setting.
If you're ready to step into your full potential and create lasting change, I’m the coach you want in your corner.
MISSION
'My mission is to help people unlock their full potential, build confidence, and thrive in every aspect of life'
MY APPROACH
As a professional coach, I pride myself on my ability to connect with and empower individuals from all walks of life.
My diverse coaching approach is rooted in a profound understanding of human potential and the belief that everyone has the capacity for growth and transformation. I tailor my methods to meet the distinct needs and goals of each client, utilising a blend of empathy, innovative strategies, and evidence-based techniques.
My versatility allows me to effectively engage with people from varied backgrounds, industries, and stages of life, ensuring that everyone I work with feels supported and motivated. I am committed to creating a safe, inclusive, and dynamic environment where clients can explore their strengths, overcome challenges, and achieve their aspirations. Whether through personalised sessions, group workshops, or digital platforms, I bring a unique blend of insight, adaptability, and passion to help anyone unlock their full potential and thrive.
Let’s work together!
PODCAST
I host Coaching Conversations, a podcast where I share inspiring stories, powerful strategies, and insights from industry leaders and extraordinary individuals. Whether you’re striving for personal or professional growth, my goal is to provide practical, empowering content to help you succeed.
