Most people try to change everything at once – and change nothing. EGNI is different. Real transformation doesn’t happen in a single conversation. It happens in the small moments – the decisions, the habits, the way you show up every single day.
Your journey begins with a live 1:1 coaching session with me – we get clear on exactly where you are and what’s been getting in the way. For 20 days, EGNI then guides you daily with personalised prompts, mindset tools and accountability built into your life. And we close with another live session together to lock in your wins and set you up for what comes next.
EGNI is my exclusive coaching + tech platform, designed to accelerate transformation both inside and out.
Through structured 20 day programs, personalised tools, and ongoing accountability, EGNI helps you integrate mindset, presence, and personal impact into daily life. Whether you’re stepping into a new leadership role, navigating high-stakes decisions, or seeking visible growth in your career and life, EGNI ensures that change is sustainable, measurable, and fully aligned with your goals.
This isn't just an app. It's a full transformation - with me by your side from day one to the last.
As a neuroscience researcher, I only share tools I’ve personally tested – and Egni impressed me.
The 20-day program is simple: short videos plus a daily 20-minute task, reflection, and energy mapping. It’s intuitive, low-friction, and helped me notice patterns in my life I usually miss.
founder
Richard
EGNI helped me reset my mindset and reconnect with what actually matters. I feel more focused, energised and clear about where I’m going.
Chief Executive Officer
Nick
The EGNI process is simple but incredibly effective. The daily guidance keeps you grounded and reflective, and over the 20 days you start to notice subtle but meaningful changes in how you think and act.
founder
Rachel
20 days sounded short, but EGNI created a real shift. My thinking is clearer, my energy is better and I feel much more intentional about how I show up each day.
The Ascension Program
There's a level beyond successful. Beyond capable. Beyond respected.
It's where you don't just lead - you command. Where your presence is felt before you've said a word.
Ascension is my signature coaching programme for leaders, people of influence and those in the public eye who are already at the top – and ready to own it completely. We work on mindset, energy, presence and authority simultaneously – until they are fully, unapologetically aligned.
This isn’t about fixing what’s broken. It’s about stepping into the most powerful version of who you already are.
Ascension is for the few who are ready.
This is not traditional coaching. It’s a tailored, high-level experience that aligns confidence, authority, communication, and personal brand with the visibility and influence your role demands.
I’ve had the pleasure of being coached by Elin, and I cannot recommend her highly enough. She’s incredibly present in every session and has an amazing ability to ask the right questions – always on point, with a perfect balance of allowing space for reflection while encouraging action and growth. I always leave our coaching sessions feeling inspired, motivated, and with a renewed sense of direction.
Designer
Matilde
I’ve had the pleasure of being coached by Elin, and I cannot recommend her highly enough. She has an incredible ability to ask the right questions – sharp, insightful, and always on point! Her coaching style is a perfect balance of holding space for reflection while also encouraging action and grow.
creative design director
Guto
Elin, thanks for being my coach and for your support and guidance. You’ve helped me re-align my goals, reframe my future, and navigate some tough times. Your ability to challenge and encourage at the right moments has made a real difference. I’m grateful for everything I’ve learned from you and look forward to working together again.
Development Advisor
Arunava
Coach Elin Mai, will shake your thought prosses on personal and professional growth. The charisma of her coaching method is focusing on “Listening” and during the coaching session I truly experienced that – it’s also possible to “Own the room” only by “Listening”.
I work with leaders, founders and high performers who are ready to show up at the level they’re truly capable of – and stay there.